本調查的宗旨為增加對瑞典企業在台灣營運的了解，加深對市場的機遇和挑戰的認識。除此之外，也希望成為瑞典與台灣貿易對談的參考。 過去的一年裡，在台的瑞典企業受到了層層挑戰。地緣政治環境帶來的影響，以及 COVID-19 疫情的增加，使得台灣市場的發展充滿不確定性。此外，邊境管制對企業往返台灣的能力產生了重大影響；在世界大部分地區重新開放之時，此規定大幅減少與國際合作夥伴會面的機會。值得慶幸的是，在撰寫本文時，台灣已大幅放寬入境限制；可以預期社會將解封至疫情前的水準。 儘管面臨不同的挑戰，但台灣的經濟正在經歷前所未有的增長。在製造業（尤其是半導體）持續強勁增長的推動下，台灣的人均實質 GDP 將成為東亞第一。雖然 2021 年對台灣經濟來說是非凡的一年，GDP 成長率超過 6%；但2022 年的經濟成長預計將繼續超過東亞的平均水平。
本報告強調瑞典企業在台彎樂觀的商業前景，以及強勁的投資前景。另外，我們還指出瑞典企業在台灣開展業務的穩定市場。台灣市場經濟體制健全，具有透明、明確的規範，以及確保公平競爭和市場參與者機會平等的原則。透過獨立的公平交易委員會來監督商業行為，以確保公平競爭。市場在衡量經商便利度、經濟自由度和競爭力的全球經濟指數中，台灣始終名列前茅。
綜上所述，基於穩健的經濟成長、出口增長計劃，和2030雙語政策；我們有信心台灣將持續鞏固瑞典企業在東亞的核心市場地位。最後，台北市瑞典商會在此向為本報告提供寶貴意見的企業和受訪者表示最誠摯的謝意。
報告摘要
大多數瑞典企業（76%）在 2021 年營收成長。考量到2021 年 COVID-19 所造成的負面影響，僅有百分之6的企業報告了財務虧損。
瑞典企業仍然有意在台灣投資。百分之63的企業預計會增加投資；與去年的6成相比略有提升。
高達百分之71的瑞典企業對台灣的商業環境，持樂觀或非常樂觀的看法。這反映了瑞典企業在市場上的豐厚營收，以及遠大的投資計劃。
瑞典品牌的吸引力依然強勁。百分之66的企業認為瑞典品牌對他們在台灣的業務做出了極大的貢獻。只有百分之11的企業認為瑞典品牌對其市場業務的影響甚小或沒有影響。
許多瑞典企業共同提出的關鍵問題是：台灣目前的數位化仍不普及。核心服務數位化的比率通常很低，例如金融業仍然存在官僚主義和使用印章等習慣。
只有百分之34的受訪企業表示，其消費者非常關心所購買產品、服務對環境的影響。與近5成的全球平均相比，尚有進步空間。然而這可能代表瑞典企業的商機，因為永續發展逐漸成為台灣的核心議題。
招聘是2022年瑞典企業在台灣面臨的另一個關鍵挑戰。國內勞動力短缺，加上難以將成熟的勞動人才引進台灣，影響了瑞典企業在台灣競爭和發展的潛力；同時也影響將台灣作為亞太地區樞紐，與新加坡、香港和上海等地競爭的能力。
Fredrik Boye 柏宜德
CEO, Swedish Chamber of Commerce Taipei 台北瑞典商務協會
For the 5th consecutive year SCCT publishes our Business Climate Survey report. This year we launch this report in cooperation with Business Sweden in Taiwan and look forward to seeing Taiwan’s data being incorporated in next year’s ‘Global Business Climate Survey’ report, as released annually by Swedish Chambers International and Business Sweden.
The purpose of the report you have in front of you, is to increase the understanding of Swedish companies’ performance in Taiwan and deepen our appreciation of the opportunities and challenges that the market possesses. In addition, it will hopefully serve as a solid reference in bilateral trade talks between Sweden and Taiwan. Recipients include Ministers of the Legislative Yuan, Swedish Ministers
The past year has certainly introduced several challenges for Swedish companies in Taiwan. Challenges presented by the geopolitical environment as well as a rise in Covid- 19 cases led to uncertainty as to how the developments would impact the Taiwanese market. Furthermore, pandemic related entry restrictions have had a big impact on the ability for companies to travel to and from Taiwan, affecting the opportunities to meet international partners during a time when most of the world has opened up again.
Thankfully, at the time of writing, the entry restrictions to Taiwan have been loosened significantly, and a resumption of pre-pandemic society can be expected to be imminent. Despite the different challenges, Taiwan’s economy is experiencing unprecedented growth and the island’s real per capita GDP is expected to be the largest in East Asia, driven by continued strong domestic demand, with investment as the main catalysator, which has been driven by firms’ capital expenditure and green energy and 5G network infrastructure projects. While 2021 was an exceptional year for the Taiwanese economy, with a GDP growth of over 6 per cent, growth is expected to continue to outpace the average in East Asia for 2022.
The report highlights a positive business climate for Swedish companies in Taiwan and a strong investment outlook. In addition, the report showcases Taiwan’s stable market for Swedish companies to do business in. Taiwan’s market economy is institutionally sound, and it features transparent, clearly defined as well as rules for ensuring fair competition and largely equal opportunities for all market participants. An independent Fair Trade Commission supervises business practices to ensure fair competition. The market consistently ranks highly in global economic indices measuring ease of doing business, economic freedom and competitiveness.
In summary, we are very encouraged by the results and expect Taiwan to continue to cement its place as a core market for Swedish companies in East Asia, on the back of continued solid growth prospects along with ambitious plans to grow exports and make the market bilingual by 2030.
Lastly, we would like to extend our most sincere gratitude to the participating companies and respondents, which have contributed to this report with valuable insights.
Sincerely Yours,
Fredrik Boye
CEO, SCCT
