24F., No.1, Songzhi Rd., Xinyi Dist., Taipei City 110, Taiwan (R.O.C.)



H&M entered Taiwan in February 2015 with the opening of our first store located in the Xinyi district in Taipei. We have 7 stores during autumn 2015 and also entered into 3 more cities in Taiwan.


H&M was founded in Sweden 1947. Today we have more than 3900 stores in over 61 markets around the world.
The business idea is Fashion and Quality at the best Price, with sustainability as an important red thread through our business.
We started our first store in Asia 2007. Today we have around 300 stores in Greater China and South East Asia.

Senior Management

For Retail: Magnus Olsson Country Manager Manager Greater China and South East Asia.
Anna Rathsmann Regional Sales Manager HK, Taiwan, Macao

Number of Staff

In Taiwan we have around 30 staff at our support office. Store staffs are growing every day in line with expansion.

Chamber Representative

Anna Rathsmann

Regional Sales Manager, Hong Kong, Taiwan, Macao