On Friday March 22nd, our Project Coordinator Henrik Holm was invited to Electrolux Taiwan’s office in New Taipei City. There, he held a workshop in Chinese on the topic of Sweden. Topics covered included the national brand of Sweden and what it means across the globe, examples of how companies use their Swedishness in their branding as well as interesting differences and similarities between Sweden and Taiwan. We thank Electrolux Taiwan for the invitation and hope to see you soon again!

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